Get to know us

Once upon a time in the vibrant heart of India, a passionate designer dreamed of creating a fashion brand that would celebrate the elegance and grace of traditional attire while embracing modern aesthetics. This vision led to the birth of a unique abaya brand, where each piece tells a story of cultural richness and contemporary style.

With a commitment to quality and craftsmanship, the designer traveled to Dubai, a city known for its luxurious fashion scene and diverse influences. Here, in the bustling markets and modern ateliers, the designer sourced the finest fabrics and collaborated with skilled artisans who shared the same passion for creating exquisite garments. Each abaya is thoughtfully designed, blending traditional motifs with a modern twist, making them perfect for every occasion, from casual outings to grand celebrations. 

The brand not only aims to provide stunning abayas but also to empower women by celebrating their individuality and strength. Through a fusion of Indian heritage and Dubai's cosmopolitan flair, the brand stands as a symbol of unity and elegance, inviting women from all walks of life to express their unique style while honoring their roots. This journey of creativity and cultural connection is what makes the brand truly special, offering a beautiful narrative woven into every stitch

About the brand:

Our brand emerges as a vibrant tapestry woven from the rich cultures of India and Arab,
Founded by a passionate designer who grew up in India.
Found inspiration with the richness of traditions, values of modesty, elegance and dignity of the Arab culture.

Aim of the brand: 

This brand is to redefine the perception of modest clothing by positioning it as a significant player in the luxury market. I believe that modest fashion can embody elegance and sophistication, appealing to those who appreciate high quality and craftsmanship. By creating stylish, luxurious pieces that respect the principle of modesty, I aspire to show that fashion can be both fashionable and respectful of cultural values.

Vision:

This brand vision is to inspire individuals to embrace modesty as a statement of style and confidence, making it celebrated choice in the world of luxury fashion.